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Writing is just pointing and saying, "Look at that!" 👉

A low-poly wood and paper penguin on a green hill pointing with one flipper at a small house across a valley
Good Writing

It seems good writing is "pointing."

Turn Their Eyes

You just turn the reader's eyes to an interesting thing you found.

No Showing Off

You do not need to show off how smart you are.

⚡ TRY IT
Show the reader the house
Across the valley, there is something fun. How will you show it?
🐐🏠
Paradigm Moreover Notwithstanding Synergy
🐧👉
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🐧 "Hmm? What is over there?" 🐧 "😪 …I can not see anything." 🐧 "😊 Oh! A goat on the roof! I see it!"
Which button helps the reader?
🎩 Big words made fog. The house is gone.
✨ The reader sees it! That is writing.
Right Details

When you decide what to point at, you also know which details you need.

Burkeman Jokes

About the famous advice "Omit needless words," Burkeman jokes: "If I knew they were needless, I would not write them!"

📚 I learned this from Oliver Burkeman's newsletter. Read the original (English)
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